PROFILE : JVH Nurseries
Johan & Frederik Van Herreweghe, Godelieve Lybaert
Type of Business :
Worldwide export nursery
Year company formed :
Johan Van Herreweghe
has incorporated the long experience of
four generations in his growing export-nursery. Johan's
great grandfather started the company in the late 1800's.
His father, Willem, was the pioneer, who trekked to
Canada in the early 1950's in search for new customers
in Quebec and Ontario. (At that time obstructive regulations
such as the washing of the roots, were not operative.)
The new name JVH - The Green Line emerged in 1973.
Since 1980 Johan and his wife, Godelieve, visit customers
in Eastern Canada and since 1997 they started to scout
the West Coast and beautiful B.C. They have seen significant
growth in their new BC market.
Every spring and summer Johan sees his customers all
over Europe; he believes personal contact is very important
to sales success. In August he travels throughout Eastern
and Western Canada. The knowledge of many foreign languages
enables him to communicate with most of his customers
in their own mother-tongue.
This is a great asset and is appreciated everywhere.
Today, JVH Nurseries ships plants to different European
countries, Canada, USA, Japan, China, Russia, South
Africa, Middle East, Turkey, Central and Latin America
In recognition of his unique and successful
exports to South-Africa; Johan, along with 19 other
'Captains of Industry' were invited by the Prime Minister
to join him on his state-visit to South-Africa. Johan
states, 'The most remarkable of all the official events
was the welcoming by the charismatic ex-president Nelson
This privileged invitation and the great interest of
the media impressed our customers and stimulated our
The United nations interviews Johan on location at JVH
nurseries for broadcast in Eastern Europe
Belgium, smaller than Vancouver Island, has a population
of 10 million people. This makes Belgium one of the
most densily populated countries of the world. JVH
Nurseries is located near Ghent, the provincial capital
of East Flanders, 50 Km west of Brussels. The area
around Ghent, the floral city, represents 80% of the
Belgian horticultural industry. The Belgian nursery
stock production is concentrated in this one province.
Belgian Horticulture offers a full range of products
and is primarily aimed at the export trade. The strategic
geographical location in the heart of Europe stimulates
our exports to the neighbouring countries.
You are welcomed to check out
novelties (+ pictures)
latest JVH catalogue
This profile was published in Hortwest magazine Canada